Press release

Release of collection AW 2012

London is the inspiration behind the melting pot of colours Mascotte designers use within the creation of its autumn/winter 2012 collection.

Autumn in the United Kingdom is a special time of year. Cold air shatters the sun’s rays as it struggles to warm a cooling land. It's a time of year when unruly mixtures of colour appear smeared across landscapes like paint on nature’s palette. Hues of charcoal, ripe berries, sun-parched grass - smudges of brick and milky-white fog – inspire Mascotte designers. This rich variety of autumnal hues are included in its latest collection.

Lovers of the Mascotte collection roam the metropolitan streets of London city and are easy to spot. Like generations of young beauties before them, they dress to impress and are stylishly attired in the most elegant of ensembles. Also easy to spot and hard not to covet – are Mascotte's elegant ankle boots, adorned with shoe buckles or lacing they make heads turn. This seasonal boon permits all to join the ranks of the stylish wherever they may be. One can experience a gamut of emotions on the famous ‘London Eye’. Attain new heights when you tower above London's busy streets wearing Mascotte’s platform shoes - a popular trend which walks forward into the FW 2012 season.

Mascotte's latest collection introduces a fresh perspective on trends from the past decade. Retro nostalgia can induce a desire for a trip to Buckingham Palace or the Tower of London - so ensure your passport is up to date. Once abroad you can extend the boundaries of perception during a trip to the Museum of Contemporary Art. The museum’s collection of fashion from past and present can teach even the most savvy fashionista the art of understated elegance when selecting footwear. Become a style-role model and inspire others to follow your lead. Then on to the feisty fast-paced world of London at night; fun awaits within its bright lights, it is ready to embrace all who visit its vibrant hubs – it is a place the Mascotte girl in her bright red perforated leather ankle boots, breaks hearts with a mere glance.

Mascotte’s collection for men instantly projects an aura of quiet confidence. Even those intent on pushing boundaries will find their own rebel yell within Mascotte's aristocratic attire due to its sheer variety. For strolls in the city – create an accentuated nonchalant style with the aid of stylised workmen’s boots. No dress codes apply to the man who wears Mascotte – this collection is one where shoes maketh the man. From work, to play and downtime at the pub, its shoes endure. Mascotte's classic Brogue shoes easily get their wearer in party mood. Why not try the romantic Prince of Wales look with Scottish motifs adorning accessories and shoes. And when meeting one’s own beloved ‘princess’ in Soho the true dandy will promenade self-assuredly in his Chelsea boots with their elastic siding. Always dashing, always winning the lady's hand – this is the way of the Mascotte
man.

The new collection of shoes and accessories is a revelation of the Mascotte brand dedicated to all those followers of iconic English style. The superb materials, refined fittings, the highest production quality of the models are the perfect framework for revealing the natural beauty of each man and woman.

Bring London to Australia this season, with a little Mascotte magic and a whole lot of style.